In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, as well as various other truths regarding modern B2B advertising. We review how the purchasing trip is currently completely fragmented as well as the manner in which area structure can help marketing experts take back control of t… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and various other facts about modern B2B advertising and marketing. We talk about exactly how the purchasing trip is now completely fragmented as well as the way that neighborhood structure can help marketing professionals take bac… Read More

Mark Donnigan: It's going fantastic, Ben. I am so pleased to be below on your program.Ben: Absolutely. We're satisfied to have you on the show. Particularly given the importance and the seriousness of the subject we're going to be tackling over the course of this conversation as well, which is one that I assume is truly under-discussed. One that mi… Read More